Insights from the Hero's Journey in the baby space.
A #BehindTheScenes on what building a product that makes a difference in people's lives really entails.

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Insights from the Hero's Journey in the baby space.
A #BehindTheScenes on what building a product that makes a difference in people's lives really entails.
Read more
What’s the Big Deal about Infant Self-feeding?
The move towards infant self-feeding is gaining strength as there are many benefits, both for your child’s development and for family life. If your child is developmentally ready and you can get the confidence to trust in this sort of ‘winging-it’ approach, as well as put up with the mess, you may see many great things come out of it. Here we outline how Baby Led Weaning may not be the only way to help your child self-feed.
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Women's Economic Forum UN General Assembly Address
Mashblox infant self-feeding research research case as presented to the UN General Assembly as part of their 75th annual Science Digital event: How science is impacting the UN sustainable development goals, and my second international award from the Women's Economic Forum, Young Innovators Creating a Better World for All.
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TEDx Canberra
Well might we say that a fat baby is a healthy baby, but Mashblox research is that self-feeding is the best way to reduce obesity risk as well as fussy eating. In her TEDx Canberra presentation Sunday 29th November, Alix shares both her research and personal story that makes infant obesity intervention by setting the right habits from the start, so important to her.
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Startup Baby Brain
Could "baby brain" be a phase to help us adapt to handle new pressures and priorities better?
I compare it to my recent founder burnout and how I've handled things, sharing both practical steps, and psychological perspective.
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Mashblox Self-Feeding Research Case
At intervals I've been asked to support my claims about the lifelong benefits of infant self-feeding and what this has to do with Mashblox: but they rarely want to read the full five pages that I submitted to the Australian Senate inquiry into childhood obesity. This is the most succinctly I can document the case, Mashblox' significance, and how and why we're partnering with Universities around the world for our self-feeding research (and why they'd even be interested).
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